SMART-TV WITH ADVERTISEMENT INFORMATION PROVISION FUNCTION ACCORDING TO TARGETING OBJECT BASED ON LOGOTIONAL ADVERTISEMENT

摘要

The present invention relates to a smart TV having an advertisement information provision function according to targeting of an object based on an emotional advertisement. The smart TV has an advertisement information provision function for an implicit advertisement procedure when providing broadcasting content through a streaming scheme in units of broadcasting transmission frames while distinguishing the implicit advertisement procedure from an explicit advertisement procedure, and the smart TV includes a detailed information providing module to start detection of a location of a UI screen implemented on an output unit targeted by a remote controller and cursor implementation matching with the detected location of the UI screen and then provide detailed advertisement information on an advertisement object located in a preset region from location information generated according to detection of a current location with respect to the remote controller according to reception of a press touch signal from the remote controller.