Generating Metrics Based on Client Device Ownership

摘要

A social networking system generates metrics for one or more advertisements based on client device ownership. Social networking system users are identified as owners of client devices. For example, a social networking system user is identified as owning a client device if the user's user account was accessed using a native software application or a web browsing application associated with the client device. Exposures to one or more advertisements by the identified owners are determined and used to generate advertising metrics with respect to the client devices owned by the owners. The metrics may be segmented or organized based on various client device types.

主权项

1. A computer-implemented method comprising:
receiving communications from one or more client devices, each communication including information identifying a user and describing one or more characteristics of a client device; identifying one or more social networking system users owning a particular type of client device based on the information identifying the users and characteristics of the client devices included in the received communications; associating the particular type of client device with one or more user accounts of the one or more social networking system users identified as owning the particular type of client device; identifying one or more exposures of the one or more social networking system users identified as owning the particular type of client device to one or more advertisements; and generating one or more metrics for the one or more advertisements with respect to the social networking system users identified as owning the particular type of client device based on the one or more exposures.