SMART-TV WITH LOGOTIONAL ADVERTISEMENT FUNCTION

摘要

The present invention relates to a smart TV which has an emotional advertisement function. The present invention includes: a broadcast content processing module which controls a wired/wireless communication module in order to receive broadcast content and advertisement tag content, which are packetized, from a broadcast content server through a broadcast communication network and prepares a streaming way display of a frame unit for the broadcast content by separating the advertisement tag content from the broadcast content in order to display the broadcast content in the streaming way of a broadcast transmission frame unit; and an implicit advertisement performing module which makes a user recognize an advertisement conversion indicator for an explicit advertisement conversion about an advertisement object which is matched with each of tag data included in the advertisement tag content and an implicit indicator for each advertisement object while displaying the broadcast content on an output unit in the streaming way of the frame unit. Thereby the present invention provides an effect of providing an invisible emotional advertisement by minimizing a watching disturbance on broadcast content by implicitly providing the advertisement without directly showing a user who watches a smart TV while maximizing the effect of the advertisement which is provided by an advertiser.