| 摘要 |
A process for an advertising system that transfers advertisements and commissions between merchants and advertisement presenters in a no-risk “payment on purchase” way, avoiding click fraud, is disclosed. The disclosed process allows merchants to set an amount of their profit margin for a product to be paid to the presenter of one of their advertisements only upon a consequent successful sale. Further, it allows advertisement presenters, content site owners, to directly select advertisements from a compiled list of advertisements ordered by margin. This allows content site owners to use their knowledge of their reader's purchase interests. The merchant pays the advertising system intermediary the decided margin upon a successful sale, and the advertising system pays the advertisement presenter. The advertising system's payment to the advertisement presenter is subject to a payment transfer function, which obscures the profit margin of the merchant to protect this information from competitors. |
