| 摘要 |
A method for automatically performing marketing actions. The method includes receiving consumer input relating to a product and/or service (“Product/Service”) from a service information display, receiving contextual input associated with the consumer input, placing the received consumer and contextual input into one or more segmented data groups, wherein each segmented group includes consumers data and associated contextual data having similar characteristics, and wherein each segmented group has sufficient consumers data and associated contextual data to enable statistical analysis. The method further includes computing for the Product/Service a projected marketing effectiveness corresponding to a change to one or more marketing attributes of the Product/Service, where the change to one or more marketing attributes defines a marketing action specified in a rule associated with one of the one or more segmented groups, and applying the rule in response to the projected effectiveness being equal or exceeding a corresponding pre-defined value. |
| 主权项 |
1. A method for automatically performing marketing actions, the method comprising:
retrieving, by at least one computing device, a rule associated with a data group, the data group including marketable item data relating to respective one or more marketable items; computing, by the at least one computing device, for the one or more marketable items a projected marketing effectiveness corresponding to one or more pre-determined changes to one or more marketing attributes associated with the one or more marketable items, wherein the one or more pre-determined changes to the one or more marketing attributes define a marketing action specified in the rule associated with the data group; and automatically changing, by the at least one computing device, the one or more marketing attributes associated with the one or more marketable items according to the marketing action specified in the rule when the projected marketing effectiveness computed using the one or more predetermined changes specified in the rule is equal to or exceeds a corresponding pre-defined threshold specified in the rule, and maintaining the one or more marketing attributes unchanged when the projected effectiveness computed using the one or more pre-determined changes specified in the rule is less than the corresponding pre-defined threshold specified in the rule, wherein the one or more pre-determined changes to the one or more marketing attributes associated with the one or more marketable items include one or more of: a change to an inventory level associated with the one or more marketable items, a change to an amount of advertising presented in relation to the one or more marketable items, or a change to an offer-for-sale package including the one or more marketable items combined with at least one other marketable item.
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