| 摘要 |
PROBLEM TO BE SOLVED: To provide targeted advertising by monitoring application specific details in addition to observing merely types of applications and/or functionality utilized on a device.SOLUTION: The specific details are monitored on at least a periodic basis and the advertisements are changed based on the monitoring such that the advertisements transition from generic advertisements to advertisements that are more narrowly tailored for the user. The targeted advertisements are retained locally on the user device, accessed over a network, or combinations thereof. Presenting the targeted advertisements includes displaying the advertisements in at least a portion of a display screen, the portion being selectable and changeable. |
