SYSTEM AND METHOD FOR PROVIDING RECOMMENDATIONS

摘要

A computerized recommender system and an associated computer-implemented method, which accumulate and analyze the information about various marketing actions for promoting brands as well as information about the subsequent brand performance within media channels. The channels include, but are not limited to web, blogs, social networks, search engines, contextual ad networks, email campaigns, and other promotional activities. Additional media channels can be added into the recommender system. The described recommender system enables the marketers to obtain custom advice for a given brand as to what should be the next most effective marketing actions to promote the brand.

主权项

1. A computerized system for providing recommendations in connection with a brand, the computerized system comprising at least one processing unit, a data storage unit and a memory unit, the at least one processing unit executing a set of computer-readable instructions comprising:
a. a user event collector module for collecting user events information associated with potential customers in connection with the brand in each of a plurality of media channels and storing the collected user events information in the data storage unit; b. a brand metrics crawler for measuring metrics of the brand in each of the plurality of media channels and storing the measured brand metrics in the data storage unit; c. a brand state crawler for collecting information on a marketing activity in connection with the brand in each of the plurality of media channels and storing the collected marketing activity information in the data storage unit; and d. a recommender module for analyzing the collected user events information, the measured brand metrics and the collected marketing activity information to obtain a brand feedback information, for storing the brand feedback information in the data storage unit and for providing a plurality of recommendations based on the brand feedback information.