Biosensitive response evaluation for design and research

摘要

Biosensitive response evaluation improves both design and marketing research by combining eye tracking information with time-coded biosensor information to determine the relative brain state of various market research respondents at the precise moment they are exposed to a stimulus. Areas of interest (AOI) are demarcated on detected objects. Relative physiological effects associated with each demarcated AOI are identified as part of biosensor response data and may be directly statistically correlated with a subsequent action.

主权项

1. A biosensitive response evaluation method comprising:
resolving areas of focus of a monitored subject to at least one time-coded biometric stimulus applied to the monitored subject relative to demarcated Areas of Interest (AOI); and correlating a detected physiological effect directly associated with a particular demarcated AOI to a decision made by the monitored subject, the correlation being independent of detection modes employed to identify corresponding physiological effects.