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1. A system for assisting sales promotions in an eating and drinking establishment, characterized in comprising:
a) a reader installed in the eating and drinking establishment; b) a first server for executing a process pertaining to an incentive; and c) a second server for exchanging the incentive for an item in an application service; d) the first server including:
i) an incentive information storage part for storing visit information and incentive information;ii) a visit information retrieving part that, due to a user terminal used by a user being brought in contact with or in close proximity to a reader installed in the eating and drinking establishment, retrieves visit information including at least user identifying information and reader identifying information from a user terminal or a reader, stores the visit information in the visit information storage part, and updates the user incentive information; andiii) an incentive exchange process part for updating the incentive information in the incentive information storage part when information for exchanging the incentive for an item is received from the user terminal and sent to the second server and a notification of exchange process completion is received from the second server; and e) the second server including:
i) an incentive exchange information retrieving part for retrieving from the first server information pertaining to the item exchanged from the incentive;ii) an item information storage part for storing item information in the application service for individual users; andiii) an item exchange process part that, on the basis of information retrieved in the incentive exchange information retrieving part, adds the item exchanged from the incentive to the user information storage part and updates the item, and sends a notification of the exchange process to the first server after the item exchange process has ended.
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