Systems and methods for blocking of web-based advertisements

摘要

Systems and methods are provided that discover undesired advertisements on publisher web pages and automatically block advertisers or advertising channels associated with the placement of those advertisements from placing advertisements on the publisher web pages. An advertisement discovery and blocking system may discover advertisements on a particular publisher web page and placement pathways associated with those discovered advertisements. The system may then compare the discovered advertisements and placement pathways with a set of rules in an advertiser rule list. The system may detect advertisement violations based on the comparison of the set of rules in the advertiser rule list with the discovered advertisements and placement pathways. The system may add advertisers and advertising channels associated with the detected advertisement violations to a list of blocked advertisers. The list of blocked advertisers may be provided to the publishers and the advertising channels.

主权项

1. A method of automatically maintaining a list of advertisers to be blocked from placing advertisements on a publisher website using a system having advertisement discovery equipment and data analysis and storage equipment, the method comprising:
with the data analysis and storage equipment, obtaining an initial list of blocked advertisers that are prohibited from placing advertisements on the publisher website; with the advertisement discovery equipment, performing advertisement violation detection operations by gathering and processing advertisement data associated with the publisher website, wherein performing the advertisement violation detection operations comprises identifying indirect placement pathways by which the advertisements were placed on the publisher website; with the advertisement discovery equipment, providing the processed gathered advertisement data to the data analysis and storage equipment; with the data analysis and storage equipment, automatically updating the initial list of blocked advertisers based on the performed advertisement violation detection operations.