SYSTEM AND METHOD FOR CALCULATING PREDICTED MEASURE OF CONTENT PERFORMANCE
摘要
<p>A predictive measure of content performance is calculated by receiving data relating to impressions of content. Each impression is grouped based on a topic associated with each impression. The impressions within each topic are further grouped based on level of user interest in the topic. A measure of content performance is calculated based on the data. A predictive measure of content performance is calculated based on the data and user information. A calibration factor is calculated for each topic and for each level of user interest within each topic based on the measure of content performance and predictive measure of content performance. At least one calibrated predictive measure of content performance is calculated using the calibration factor for each topic, wherein the calibrated predictive measure of content performance is further based on the level of user interest in the topic.</p>
