发明名称 |
ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD |
摘要 |
An advertisement delivery management apparatus according to the present disclosure includes a score determining unit and an allocating unit. The score determining unit determines an allocation score representing a adequacy degree of allocation of a delivery target user on an advertisement delivery order request based on the number or the proportion of non-allocated users which are delivery target users which are not allocated on the advertisement delivery order request among a plurality of delivery target users for each user attribute. The allocating unit allocates the delivery target user on the advertisement delivery order request so that a decrease in the allocation score is minimized before and after the delivery target user is allocated on the order request for the advertisement delivery order request. |
申请公布号 |
US2014149212(A1) |
申请公布日期 |
2014.05.29 |
申请号 |
US201314086604 |
申请日期 |
2013.11.21 |
申请人 |
YAHOO JAPAN CORPORATION |
发明人 |
SHIMURA KAZUHIKO;TSUKAMOTO KOJI |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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