Network-based advertising system and method

摘要

Network-based advertising systems and methods for providing dynamic advertising information are provided. The system may include an advertising campaign management server configured, in an advertising campaign input phase, to serve an advertising client graphical user interface via an advertiser client. The interface may include a static advertising data input tool configured to receive static advertising data including advertisement text and a static advertisement link. The interface may further include a dynamic advertising data input tool configured to receive a dynamic data link to dynamic advertising data stored in an advertiser data source. The advertising campaign management server is configured to store the static advertising data and the dynamic data link in an associated advertisement data store for later retrieval by an advertising delivery server during an advertising delivery phase.