RECOMMENDING SUPPLEMENTAL PRODUCTS BASED ON PAY-FOR-PERFORMANCE INFORMATION

摘要

A method and system for determining products to recommend to a user is disclosed. One or more correlated products which are correlated to a product the user is currently interested in are determined. In the event that the number of one or more correlated products is less than the number of recommended products needed, one or more supplemental products are determined. The one or more supplemental products are determined based on a pay-for-performance measure based on pay- for-performance information and a non-pay-for-performance measure not based on pay-for- performance information. A set of recommended products is formed from the determined one or more correlated products and the determined one or more supplemental products and information pertaining to the set of recommended products is outputted.