| 摘要 |
This targeted advertising system for identifying a user accessing an advertisement comprises a user database for storing user profiles, each profile comprising demographic data and an advertisement database for storing an advertisement and attribute information on a target audience. This terminal comprises application software suitable for displaying the advertisement stored in the advertisement database. This server provides communication between the advertisement database and the terminal via the application software so that the terminal displays the advertisement, in case the user profile of a user accessing the advertisement matches with the attribute information as a result of identifying the identification of the accessing user. |
