发明名称 |
Digital Advertising System |
摘要 |
A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital al sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models. |
申请公布号 |
US2014122248(A1) |
申请公布日期 |
2014.05.01 |
申请号 |
US201114129344 |
申请日期 |
2011.12.21 |
申请人 |
KUZAMA ANDREW;VRABETE BRAD;ADDICAM SANJAY;MALIK SHAZAD;RANJAN ABHISHEK;PHADNIS SHWETA;TIAN FENGZHAN;CHIRANJEEVI KUNAPAREDDY |
发明人 |
KUZAMA ANDREW;VRABETE BRAD;ADDICAM SANJAY;MALIK SHAZAD;RANJAN ABHISHEK;PHADNIS SHWETA;TIAN FENGZHAN;CHIRANJEEVI KUNAPAREDDY |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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