System and methods for retail forecasting utilizing forecast model accuracy criteria, holdout samples and marketing mix data

摘要

Computer-implemented systems and methods are provided to perform accuracy analysis with respect to forecasting models, wherein the forecasting models provide predictions based upon a pool of production data. As an example, a forecast accuracy monitoring system is provided to monitor the accuracy of the forecasting models over time based upon the pool of production data. A forecast model construction system builds and rebuilds the forecasting models based upon the pool of production data.