| 摘要 |
PROBLEM TO BE SOLVED: To provide a marketing data collecting system.SOLUTION: A marketing data collecting system comprises: a question data memory that stores question data, including a motive of purchase, caused by a purchaser to be displayed on an inputter terminal; an answer data memory that stores answer data corresponding to the question data; an answer data collection processor that causes the inputter terminal to display the question data stored in the question data memory, accepts the corresponding answer data from the inputter terminal, and causes the answer data to be stored into the answer data memory; and an analysis processor that executes processing of marketing analysis on the basis of the answer data stored in the answer data memory. |
