| 摘要 |
Methods, systems and apparatuses are disclosed for collecting, over a time period in near real time, non-broadcast marketing performance data regarding marketing communications of an offering through two or more providers over the time period on a per provider basis. The non-broadcast marketing performance data for each provider is stored in a separate staging database in provider-specific formats. The non-broadcast marketing performance data is converted from the provider-specific formats to specialized format and stored in a dimensional database. Web site usage data, including at least one web usage metric, about the impact of the advertising on a web site relating to the offering is collected over the time period in near real time. The near real time non-broadcast marketing performance data is correlated with the near real time web site usage data. The correlation includes a graphical comparison of the impacts of the marketing communications in a web usage metric. |
