METHOD AND SYSTEM FOR PROVIDING COLOR INDEX OF INTERACTIVE BROADCASTING PROGRAM USING MOBILE INSTANT MESSENGER

摘要

Disclosed are a method and system for providing a color index of an interactive broadcast program using a mobile instant messenger. A program enabler service method for providing an interactive service for user participation in a broadcast program comprises the steps of: receiving information related to the broadcast program, and generating the input information in a script form for the broadcast program; opening a chat room for communication with a user who wants to participate in the broadcast program by using a mobile IM enabler; and reading the information, generated in the script form, by interworking with the broadcast program and providing the user with the information through the chat room. The step of providing the user with the information through the chat room may apply a color index corresponding to a type of a message with respect to the message sent to the user through the mobile IM enabler. [Reference numerals] (AA) Before the start of a broadcast; (BB, CC) Related to issues during the broadcast; (DD) Not related to the issues during the broadcast; (EE) After the end of the broadcast