METHOD AND APPARATUS FOR EXPOSING ADVERTISEMENTS

摘要

A method and an apparatus for exposing advertisements are provided. A method for exposing advertisements through multiple advertisement ways at one advertisement exposure area includes the steps of: (a) exposing an advertisement to the advertisement exposure area in a first advertisement way, on the ground of total inventory about the advertisement exposure area and a fill rate of the first advertisement way among the multiple advertisement ways; and (b) exposing the advertisement to the advertisement exposure area in a second advertisement way, on the ground of the residual inventory of the first advertisement way and a fill rate of the second advertisement way among the multiple advertisement ways. The first advertisement way and the second advertisement way expose the advertisement to the advertisement exposure area in a pre-determined sequence, and each fill rate of the first and the second advertisement way is a sales ratio for at least one advertisement allocated to each advertisement way. [Reference numerals] (110) First advertisement method exposure part (CPT exposure algorithm); (120) Second advertisement method exposure part (CPM exposure algorithm); (130) Third advertisement method exposure part (CPC exposure algorithm); (140) N_th advertisement method exposure part (exposure algorithm); (AA) One advertisement exposure area; (BB) Total inventory of advertisement exposure area; (CC,DD,EE) Residual inventory exist; (FF) Expose advertisement on the ground of total inventory and occupancy rate of first advertisement method (CPT); (GG) Expose advertisement on the ground of residual inventory of first advertisement method (CPT) and and occupancy rate of second advertisement method (CPM); (HH) Expose advertisement on the ground of residual inventory of second advertisement method (CPM) and and occupancy rate of third advertisement method (CPC); (II) Expose advertisement on the ground of residual inventory of third advertisement method (CPC) and and occupancy rate of n_th advertisement method