| 摘要 |
Disclosed in the present invention is a business model technology. A gift card issuing service system and an operation method thereof according to the embodiment of the present invention issue and provide gift cards as a discount service to customers who join the membership in order to raise the sales rate of various products introduced in shopping mall content and to meet the objective of providing a customized discount service as a means of marketing. Also, the present invention is able to meet the expectation on sales increase of a sponsor who wants to increase the advertising efficiency of the server of an advertiser who wants to promote the shopping mall content. At the same time, by easing the cost burden for purchasing products on customers who want to buy various products through the customized discount service such as a gift card, the present invention is able to encourage the appetite to purchase products and is able to promote the sales. [Reference numerals] (100) Shopping mall server; (200) Communication terminal; (300) Partner company server; (400) Gift card issuing server; (500) Advertiser server |
