发明名称 |
SYSTEM AND METHOD FOR CONTROLLING REAL-TIME BIDDING FOR ONLINE ADVERTISEMENTS |
摘要 |
A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a bidder. The RTB request contains a campaign target. An online advertisement campaign corresponding to the RTB request is placed. Campaign performance data is received from an impression server and/or an event server. The campaign performance data is compared to the campaign target. Based on the result of comparison, it is determined whether to enable or disable the online advertisement campaign. |
申请公布号 |
US2014040015(A1) |
申请公布日期 |
2014.02.06 |
申请号 |
US201213565710 |
申请日期 |
2012.08.02 |
申请人 |
HALEY BEN;ELS MICHAEL;HARRIS DAMIEN;FARMER CHRIS;MAXPOINT INTERACTIVE, INC. |
发明人 |
HALEY BEN;ELS MICHAEL;HARRIS DAMIEN;FARMER CHRIS |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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