Identifying influencers among a group of wireless-subscription subscribers

摘要

An embodiment of the invention is directed to retaining customers for a wireless-service provider ("carrier"). A ratio is calculated based on a number of incoming calls received by a mobile device and a number of outgoing calls originating from the mobile device. The ratio is also based on locations of callers that originated the incoming calls. The ratio is compared to an influencer threshold. When the ratio is greater than the influencer threshold, then a subscriber associated with the mobile device is indicated to be an influencer that potentially affects decisions of other subscribers regarding whether to cancel or maintain their subscriptions with the wireless service. An incentive is provided to the influencer to increase the likelihood that the influencer will retain a subscription with the wireless service, thereby increasing the likelihood that other subscribers who might be influenced by the influencer will retain their respective subscriptions.