| 摘要 |
PROBLEM TO BE SOLVED: To provide a technique for broadcasters to deliver advertising messages in a more effective way to digital media users.SOLUTION: A digital media recorder may be configured to record various types of audio or video programs having advertisements therein. When playback of a recorded program is requested, the digital media recorder will play at least one alternate advertisement prior to beginning playback of the recorded program. After the alternate advertisement is played, the recorded media content is played without the original advertisements. As such, the original advertisements in the recorded program are skipped during playback in exchange for presenting one or more alternate advertisements prior to beginning playback of the recorded program. |
