| 摘要 |
Methods and systems for keyword-based traffic refinement are disclosed. In one embodiment a plurality of queries entered at one or more search engines is received. In some embodiments, the plurality of queries are each a different query that was entered at the one or more search engines and resulted in one or more advertisements associated with the keyword being displayed in search results for the query. The analytics data comprises analytics data for a network site linked to the one or more advertisements, and pertains to network traffic received at the network site as a result of the one or more advertisements being activated. The analytics data is segmented by query for each of the plurality of queries and analyzed per query to determine one or more of the queries to use as an exact match keyword to modify the keyword-based search engine marketing campaign. |
