发明名称 PROCESS FOR PROVIDING TARGETED USER CONTENT BLENDED WITH A MEDIA STREAM
摘要 In accordance with one implementation, a computer-implemented method is provided for inserting spot content into a media stream. The method includes receiving, at a client system, a media stream that includes one or more media content units and at least one spot marker. The at least one spot marker designates a spot location for inserting one or more spot content units and includes a category of a media content unit. The method further includes detecting the at least one spot marker in the received stream, and selecting at least one spot content unit based on the category of the media content unit. In response to the detection, the selected at least one spot content unit is inserted into the stream at the spot location, thereby generating a stream including the one or more media content units and the selected spot content unit.
申请公布号 US2014013354(A1) 申请公布日期 2014.01.09
申请号 US201313929271 申请日期 2013.06.27
申请人 ADVERTISING.COM LLC 发明人 JOHNSON JAYNE F.;DESJARDINS G. THOMAS
分类号 H04N21/81 主分类号 H04N21/81
代理机构 代理人
主权项
地址