发明名称 Background process for providing targeted content within a third-party application
摘要 The present technology presents targeted content, such as a targeted application, within a primary application, in such a fashion that the targeted application is a separate process from the primary application. The targeted application is targeted to a specific user by compiling targeting data, generally describing aspects related to the user and information about the primary application for use by an application server, which processes the targeting data to determine suitable content. The present technology further achieves a balance between the need to protect a user's information and sharing some of this information with trusted sources for selecting targeted content to be displayed within a primary application by providing an operating system process to accept requests and compile targeting data for determined targeted content from the primary application without sharing the targeting data with the primary application.
申请公布号 US8615432(B2) 申请公布日期 2013.12.24
申请号 US20100767102 申请日期 2010.04.26
申请人 HOWARD JAMES ALEXANDER;TURNER WILLIAM BEDFORD;BLUMENBERG CHRISTOPHER;WILLIAMSON RICHARD;APPLE INC. 发明人 HOWARD JAMES ALEXANDER;TURNER WILLIAM BEDFORD;BLUMENBERG CHRISTOPHER;WILLIAMSON RICHARD
分类号 G06Q30/00 主分类号 G06Q30/00
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