PURCHASE ANALYSIS SYSTEM, PROGRAM, AND SHELF LABEL

摘要

PROBLEM TO BE SOLVED: To support a shopper himself/herself to perform self-service shopping by using electronic shelf labels (ESL) while the shopper looks at actual items displayed in a store and to expansively link with other data processing systems by expanding functions of the electronic shelf labels.SOLUTION: A shopper uses a mobile processing device (typically, a cellular phone possessed by the shopper) in a store. An application program as a function required for obtaining contents from the electronic shelf labels (ESL) is introduced to a cellular phone possessed by the shopper 610, and it can be expected that the shopper readily enjoys shopping 620. When photographing the electronic shelf label (ESL) 630, a content correlated with the item is encoded (a price display 640 is automatically changed to a bar code 650, or the like), and decoded 660.