METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA

摘要

Methods and apparatus to measure exposure to streaming media are disclosed herein. An example method includes extracting metering data from media obtained from a media provider. Metadata identifying the media based on the extracted metering data is generated. The media is transcoded into a transport stream, the transport stream having a streaming format. The metadata is embedded in a timed text track accompanying the transport stream.