| 摘要 |
A method, apparatus and computer program product for high performance advertisement serving by exploiting processor thread assignments in a processor having multiple threads. The method commences by receiving digital advertisements, an instance of the digital advertisement being associated with a plurality of decision trees (to relate a user to an advertisement), where the evaluation of a decision tree results in a tree score. After determining a number of cores within the processor, the decisions trees are assigned to processor cores or processor threads by iteratively assigning to a next one of the number of cores, a next decision tree, and iteratively accumulating a plurality of the tree scores to form a tree score subtotal. The tree score subtotals can be compared quantitatively to rank a first digital advertisement against a second digital advertisement, and a ranked advertisement displayed to a user. Some decision trees comprise demographic, behavioral and context quantifiers.
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