发明名称 |
Systems and methods for determining bids for placing advertisements |
摘要 |
Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
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申请公布号 |
US8566207(B2) |
申请公布日期 |
2013.10.22 |
申请号 |
US201213465568 |
申请日期 |
2012.05.07 |
申请人 |
GREBECK MICHAEL J.;AMINI ALI NASIRI;FLORES AARON E.;FRANCO JOSE CARLOS GARCIA;HOLTAN HANS MARIUS;LUENBERGER ROBERT ALDEN;AOL ADVERTISING INC. |
发明人 |
GREBECK MICHAEL J.;AMINI ALI NASIRI;FLORES AARON E.;FRANCO JOSE CARLOS GARCIA;HOLTAN HANS MARIUS;LUENBERGER ROBERT ALDEN |
分类号 |
G06Q40/00 |
主分类号 |
G06Q40/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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