Conditional incentive presentation, tracking and redemption

摘要

An offer is presented to a user via a user device. The offer terms include an activity to be performed or a behavior to be observed and an incentive to be rewarded upon performance of the activity or the observance of the behavior. A determination is made as to whether the user has performed the activity or observed the behavior based on at least spatial, temporal, social and/or topical data obtained from a network-based tracking engine. If it is determined that the user has performed the activity or observed the behavior, the user is provided with the incentive.