摘要 |
An editorial service analyzes the web behavior of a group of users in order to classify users into user types and contrasting types. A user type is a classification that is based on the type of web-accessed content that a user typically views. A contrasting type represents a classification that is based on web-accessed content that a user rarely views. A content provider may utilize a user's contrasting type to present divergent or contrasting content to a user thereby engaging the user to stay on and interact with the content provider's web site or application longer.
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