| 摘要 |
<p>Techniques disclosed herein provide a brand loyalty program environment. Brand providers having loyalty programs may be enabled to initiate relationships between or among themselves and form a loyalty program affinity group. Brand providers in the loyalty program affinity group may together or individually decide to offer products or services. Brand providers within the loyalty program affinity group may be provided with monetary or non-monetary (e.g., points) credits or funds, acknowledgement following a purchase, or recognition at the time of display of an available transaction to a loyalty program member or following a purchase by the member for earned values These techniques help brand providers lower their overall marketing, customer acquisition, or sales costs and enable consumers or businesses to attain a reward sooner than possible through individual or other forms of loyalty programs.</p> |
