Event-based analysis of business objectives

摘要

Aspects of the invention relate to displaying on a graph data describing events and data describing key performance indicators (KPIs). The event data describes an occurrence that may influence the performance objectives of a business, such as the appearance of an advertisement for the business in a magazine. The KPI data describes a quantifiable measure of the business's performance, such as the number of sales of a product. The event data and KPI data are received and displayed on a graph so that the business owner can understand the relationship between the events and the KPIs.