发明名称 |
Methods and Apparatus to Obtain Anonymous Audience Measurement Data from Network Server Data for Particular Demographic and Usage Profiles |
摘要 |
<p>Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles are disclosed. An 5 example method to provide anonymous audience measurement data to an audience measurement entity disclosed herein comprises obtaining a demographic profile and a network usage profile, sampling customer data stored in a customer database not accessible by the audience measurement entity to generate a customer sample representative of the demographic profile and the network usage profile without 10 customer intervention, the customer sample including customer identification information, processing log data obtained from a network server not accessible by the audience measurement entity using the customer identification information to determine audience measurement data associated with customers in the customer sample, and removing the customer identification information from the audience 15 measurement data to prepare the anonymous audience measurement data for the audience measurement entity. 23/06/2011. SAW104014,spc, 35 U, Cro co0 Z, ' ~uJ - - - - - - -- - - - - - - - - - - - - - Nrr U-J 0 -j K r LU 0w r</p> |
申请公布号 |
AU2011203053(B2) |
申请公布日期 |
2013.08.22 |
申请号 |
AU20110203053 |
申请日期 |
2011.06.23 |
申请人 |
THE NIELSEN COMPANY (US), LLC |
发明人 |
HANNAN, KEVIN MICHAEL;PAPAKOSTAS, ACHILLEAS;PEREZ, ALBERT RONALD;YONKER, MICHAEL ANDREW;ALBINO, AUSTIN WILLIAM |
分类号 |
G06F17/18;G06F17/40 |
主分类号 |
G06F17/18 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|