<p>Disclosed is a product retrieval system whereby a desired product can be selected simply and rapidly. The system comprises: a product data storage unit (4A) that stores product data; an axial item data storage unit (4B) that stores information as to whether or not an axial item can be set and the number of axial divisions; a product ID storage unit (4C) that stores characteristic identification information of the product; a two-dimensional coordinate space defining unit (5) that defines a two-dimensional coordinate space; a distribution diagram generating unit (6) that generates data relating to a distribution diagram in which a product image is arranged in the two-dimensional coordinate space; and a product extraction unit (7) whereby the characteristic identification information of a product in the region constituted by an area selected by the user is extracted and stored in the product ID storage unit (4C). When the characteristic identification information is stored in the product ID storage unit (4C), the distribution diagram generating unit (6) generates data relating to a filtered distribution diagram in which the product image of a product corresponding to the stored characteristic identification information is displayed in emphasised fashion.</p>
