| 摘要 |
<p>PURPOSE: A mobile advertisement system and an advertisement method thereof are provided to improve effective advertisement exposure rates and yield for an advertisement provided from a mobile device. CONSTITUTION: A system comprises a cooperative advertisement network (100), an advertisement gate system (200), a developer system (300), an application store (400), and a mobile terminal (500). The system generates a software development kit referring to a library and updates an advertisement source library through a network. When an advertisement call is requested according to a schedule, the mobile terminal receiving an advertisement call code provides the corresponding advertisement. [Reference numerals] (10,100) Advertisement agent; (200) Advertisement gate system; (32) Build engine; (34) Parser; (400) Application store; (500) Mobile terminal; (AA,12,BB,CC) Advertisement source; (DD) Library update; (EE) Advertisement call/advertisement transmission; (FF) Transmit an advertisement call code; (GG) Advertisement transmission; (HH) Application download/install; (II) Register; (JJ) Library; (KK) Source code; (LL) Primitive application source code; (MM) Advertisement call code insertion application source code; (NN) Application implementing file</p> |
