发明名称 CONTEXT BASED CORRELATIVE TARGETED ADVERTISING
摘要 A method for selectively distributing content from a backend content distribution system (CDS) to at least one subscriber device includes: receiving information from a monitored environment corresponding to a subscriber device of the at least one subscriber device; correlating, using a processor of the backend CDS, a context identified by the received information to one or more specific content; inserting the specific content into a content stream being transmitted to the subscriber device; and transmitting along with the specific content at least one of (a) correlative information explaining a context surrounding why the specific content is being presented and (b) a selectable affordance by which access to the correlative information is provided. The received information includes at least one of (a) sensor information received from a sensor located within the monitored environment and (b) detected subscriber behavior captured by the subscriber device, and (c) subscriber-provided context information.
申请公布号 US2013185750(A1) 申请公布日期 2013.07.18
申请号 US201213351901 申请日期 2012.01.17
申请人 AYOUB RAMY S.;GENERAL INSTRUMENT CORPORATION 发明人 AYOUB RAMY S.
分类号 H04N21/25 主分类号 H04N21/25
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