发明名称 METHODS, SYSTEMS, AND COMPUTER READABLE MEDIA FOR PROVIDING AN ELECTRONIC ADVERTISEMENT TO A MOBILE DEVICE
摘要 <p>According to one aspect, the subject matter described herein includes a method for providing an electronic advertisement to a mobile device. The method includes receiving, at an advertisement management server and from a mobile device, a request message for an electronic offer certificate associated with a touch point, the request message including an offer identifier associated with the touch point and a subscriber identifier associated with the mobile device, wherein the offer identifier was obtained by interfacing the mobile device with the touch point. The method also includes identifying, based on the offer identifier, an electronic offer certificate. The method further includes utilizing the subscriber identifier to communicate the identified electronic offer certificate to the mobile device. The method further includes identifying, based on the offer identifier, an electronic advertisement. The method further includes utilizing the subscriber identifier to communicate the identified electronic advertisement to the mobile device.</p>
申请公布号 EP2606461(A2) 申请公布日期 2013.06.26
申请号 EP20110818673 申请日期 2011.08.16
申请人 MASTERCARD INTERNATIONAL INCORPORATED 发明人 KHAN, MOHAMMAD
分类号 G06Q30/00;G06K9/18;H04W4/12 主分类号 G06Q30/00
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