Method of protecting an individual's privacy when providing service based on electronic tag

摘要

A technology for providing a service based on an electronic tag. A personalized service provider issues a new code that replaces a code recorded on an electronic tag which is attached to a product purchased by a purchaser, sets a privacy policy of the purchaser, authenticates the new code and purchaser information, and provides a service associated with the product in a limited manner according to the set privacy policy when a person who accesses the personalized service provider is not the purchaser of the product.