PRESENTATION OF SPONSORED CONTENT ON MOBILE COMMUNICATION FACILITIES

摘要

A system and method for targeted distribution of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type includes establishing a competitive real time bid auction process and attributing in real time a higher ordering priority to the advertising of the first sponsor than the advertising of the second sponsor based upon a determination that the amount of the first sponsor is greater than the amount of the second sponsor.