摘要 |
Systems and methods are provided for modeling the cognitive impact of content displayed on a first device on a user engaged with a second device. An exemplary method involves obtaining activity by the user associated with the second device when content is displayed on the first device, determining an impact metric for the content, and correlating the impact metric with the user activity for the user. In another embodiment, an exemplary content-management system includes a campaign-management system to provide content displayed on a first device and an impact-modeling system to capture user activity on a second device when the content is displayed on the first device, determine an impact metric for the content, and correlate the impact metric to the user activity for the user.
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