发明名称 INTERACTIVE HOST-AWARE ADVERTISING
摘要 <p>Embodiments of the invention provide methods, systems, and media for, among 5 other things, enabling an advertisement to interact with a software application. This can include receiving advertising content that is to be hosted by a software application. The advertising content can include an advertisement to be presented as well as an object that includes product information. The object can be interacted with by the softwareapplication. The product information relates to a product offering that is being promoted 10 by the advertisement. Methods further include presenting the advertisement within the software application, and enabling interaction with the software application such that the product information is utilized by the software application to present a presentation that becomes part of a work of the software application. The software application can then be used to modify imported product information.15FIG. 3.</p>
申请公布号 SG189731(A1) 申请公布日期 2013.05.31
申请号 SG20130024252 申请日期 2009.02.17
申请人 MICROSOFT CORPORATION 发明人 VAIDYANATHAN, SHANKAR;SINGH, BALBIR;VADDADI, PHANI, K.
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