The present application discloses a video display device. The display device includes: a display surface with pixels. Each pixel has an opened sub-pixel including an opened filter having a color filter with an opening, an unopened sub-pixel having a color filter without an opening, and a liquid crystal driven in response to luminance for each of the opened and unopened sub-pixels; an input portion to which a video signal is input to define the video on the display surface; a signal generator for generating a luminance signal to define the luminance of the opened sub-pixel in response to the video signal; a detector for detecting a degree of change corresponding to a change between video frame images in response to the video signal; and an adjuster for adjusting the luminance of the opened sub-pixel defined by the video signal in response to the degree of change.
