MONITORING STREAMING MEDIA CONTENT

摘要

Methods, apparatus and articles of manufacture to monitor streaming media content are disclosed. An example method disclosed herein to monitor streaming media content comprises extracting metering data having a first format from media content to be provided to a content presentation device via a transport stream, the extracted metering data identifying at least one of the media content or a source of the media content, the extracted metering data not being decodable by a meter associated with the content presentation device, transcoding the extracted metering data to form transcoded metering data having a second format decodable by the meter associated with the content presentation device, and encoding the transcoded metering data into a metadata channel to send the transcoded metering data to the content presentation device, the metadata channel being associated with the transport stream.