Systems and Methods to Determine Media Effectiveness

摘要

Example systems, methods and machine readable media are disclosed. An example system includes a synchronizer to time shift first response data gathered from a subject exposed to media a first amount to align the first response data with second response data simultaneously gathered from the subject to form aligned data. The first response data is associated with a first component of the media, and the second response data is associated with a second component of media. The example system also includes an analyzer to determine an effectiveness of the media based on the aligned data.