Systems and methods for campaign offers and rewards with offer serving engine based on digitized receipt data

摘要

A campaign offers and rewards system includes a campaign reward engine and a memory that stores offer reward data. An analytics engine predicts a probability that a user will redeem a given offer and estimates a reward the user will be owed when it redeems the offer and calculates an expected amount of the campaign's budget that will be consumed if the user is presented with that offer.