| 摘要 |
Methods and systems for recommending a service based on an electronic social media trust model. A user trust network and a service trust network can be constructed and the two separate trust networks can be combined to form a combined trust network. The combined trust network includes an explicit trust and an implicit trust in order to improve the recommendation coverage and consider a latent service rating without suffering noisy data. A trust-oriented random walk model can be conducted on a user node with respect to the combined trust network based on a user search intent and navigation behavior in order to select and recommend a service candidate. A service rating can then be predicted by considering the user ratings with respect to a target service, a propagated trust and an inferred service rating.
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